M&G Burgers
This is the first part of an on-going project with M&G Burgers, a family-owned burger restaurant with two locations in Marin County, California. With the goal of modernizing and refreshing the branding I also wanted to maintain some of the retro feel that is an essential part of the establishment’s brand. While M&G’s has the typical menu associated with a burger shack – burgers, shakes, fries, malts, etc. – it has remained competitive by leaning into offering all organic produce, meat, and dairy. I melded this emphasis on fresh and healthy ingredients with a playful, retro feeling to create a new logo, color palette, and type choices for its online presence and printed collatoral. More documentation will be uploaded periodically.
Brand Redesign
Brand Design, Logotype, Strategy, Color Palette
2022
2022
![](https://freight.cargo.site/t/original/i/8bed47a638b97ae1683b60264277733e3decf7cc21d87f90c8a29f1f8a0f6281/M-G-BrandIdentityp1.png)
![](https://freight.cargo.site/t/original/i/d4372df6695121016182027c19fe3093cc0c9635ed056df2cae72a098d8a2ba1/M-G-BrandIdentityp2.png)