M&G Burgers
This is the first part of an on-going project with M&G Burgers, a family-owned burger restaurant with two locations in Marin County, California. With the goal of modernizing and refreshing the branding I also wanted to maintain some of the retro feel that is an essential part of the establishment’s brand. While M&G’s has the typical menu associated with a burger shack – burgers, shakes, fries, malts, etc. – it has remained competitive by leaning into offering all organic produce, meat, and dairy. I melded this emphasis on fresh and healthy ingredients with a playful, retro feeling to create a new logo, color palette, and type choices for its online presence and printed collatoral. More documentation will be uploaded periodically.
Brand Redesign
Brand Design, Logotype, Strategy, Color Palette
2022
2022