M&G Burgers
Brand Design, Logotype, Strategy, Color Palette
Working with M&G Burgers, a family-owned burger restaurant with two locations in Marin County, California I developed this updated approach to a locally beloved small business. The goal of the project was to modernize and refresh the restaraunts branding while maintaining the retro feel that is an essential part of the establishment’s local flavor. While M&G has the typical menu associated with a burger shack – burgers, shakes, fries, malts, etc. – it has remained competitive by leaning into offering all organic produce, meat, and dairy. I leaned on this differentiator when developing the updated look and feel by putting an emphasis on fresh and healthy ingredients. The end result was a playful updated logo, retro-yet-fresh color palette, and updated type choices for its online presence and printed collatoral.
About
I’m a Graphic Designer with 6+ years of experience currently living in Brooklyn with my cat/creative director, Oscar.
Coming into design with a multidisciplinary background I enjoy finding new and engaging ways to express a brand and crafting that brand vision into functional, high level visual & design systems. I’ve worked as an in house brand designer at a B2B company since 2022. I have experience in brand development, creating design systems, art direction and photo styling. I previously have worked at start-ups, small businesses, and a marketing agency.
Hobbies
Needlepointing, playing D&D, diving deep into wikipedia rabbitholes, looking at illuminated manuscripts, reading Agatha Christie-esque mysteries, non-fiction stories about humans surviving harrowing conditions against all odds.