M&G Burgers
Brand Design, Logotype, Strategy, Color Palette
Working with M&G Burgers, a family-owned burger restaurant with two locations in Marin County, California I developed this updated approach to a locally beloved small business. The goal of the project was to modernize and refresh the restaraunts branding while maintaining the retro feel that is an essential part of the establishment’s local flavor. While M&G has the typical menu associated with a burger shack – burgers, shakes, fries, malts, etc. – it has remained competitive by leaning into offering all organic produce, meat, and dairy. I leaned on this differentiator when developing the updated look and feel by putting an emphasis on fresh and healthy ingredients. The end result was a playful updated logo, retro-yet-fresh color palette, and updated type choices for its online presence and printed collatoral.
About
I’m a Graphic Designer with 6+ years of experience currently living in Brooklyn with my cat/creative director, Oscar.
With my multidisciplinary background, I bring a unique perspective to design, focusing on creating sophisticated visual systems that bring brand visions to life. Since 2022, I've served as an in-house brand designer at a B2B company, where I've honed my expertise in brand development, design systems, and art direction. My experience spans startups, small businesses, mid-sized tech companies, and a marketing agency, giving me versatility across different business environments and creative challenges.
Hobbies
Needlepointing, playing D&D, diving deep into wikipedia rabbitholes, looking at illuminated manuscripts, reading Agatha Christie-esque mysteries, non-fiction stories about humans surviving harrowing conditions against all odds.