Misen
Art Direction, Design, StylingMisen is a D2C cookware company that sells high-quality cookware and kitchen essentials for reasonable prices. At Misen I have worked on developing, elevating and defining the brand through photography style, site assets and social assets, marketing materials, and assisting in two site redesigns. I was also the lead designer on many of the kickstarter and crowd-funding campaigns which raised a combined $11.2 million. As a brand, Misen aims to satisfy both pro-chefs and beginners in the kitchen. The branding reflects that goal by balancing a friendly and approachable tone with technical precision.